Philosophy

HINSON : A FAMILY BUSINESS WITH A EUROPEAN REACH

Hinson is a family-oriented enterprise and an active lifestyle initiative rooted in a rich industrial history. It brings together three Dutch innovative and timeless brands, each known for their specific expertise. Within this framework, Hinson has emerged, inspired by this wealth of knowledge and a deep dedication to craftsmanship and heritage. Hinson embraces the concept of "timeless" style, placing emphasis on sustainable qualities that transcend fleeting trends and are impervious to fast fashion.

This philosophy aligns with the growing demand for an ethical and sustainable consumption model within the fashion industry. It responds to an increasingly urgent need to promote responsible practices and encourage a more conscious approach to fashion consumption.

HINSON AS A UNIFYING BRAND

It encompasses three distinctive entities that together form a cohesive universe of style – a complete ensemble characterized by informal yet timeless elegance. This collective entity is known as Hinson.

Within Hinson, you'll discover the timeless sneakers from Hinson, elegance in motion of Omnio footwear, and the Dutch craftsmanship in Nordland boots. Each brand contributes to the active and outdoor lifestyle. The refinement and craftsmanship we uphold result in a coherent aesthetic.

View our brands:

HINSON 

OMNIO

NORDLAND